Pokémon GO paved the way
Last year proved to be a successful year for Niantic and The Pokémon Company as Pokémon GO was a massive success. With a reported revenue of $950 million dollars in just six months, it is no secret that people have gone out from the comfort of their couch and outside to catch those pocket monsters.
Something that can be attributed to have helped spearhead interest on Pokémon GO and introduce it to a much bigger audience than it could have reached through any other venue was the commercial that aired during SuperBowl 50. Over 111 million people tuned in to watch the game and were surprised by Pokémon GO.
Since then, over 25 million people have tuned in to YouTube to see the commercial one more time and within a couple of months the game itself had been downloaded by over 500 million devices. Needless to say, the $5 million dollars that were invested in the commercial paid off, and Nintendo should use the same strategy with the Nintendo Switch.
Super Bowl LI (51) will air on February 5th and the Nintendo Switch will be releasing less than a month later on March 3rd. This is the perfect opportunity for Nintendo to show the Switch and reacher a broader base than they would if they had commercials airing on TV, ads on websites or Nintendo Directs.
A similar ad could excite not only the fanbase, but also people that would not have considered getting a Switch or even heard about it up to that point. By showing adults, teenagers and kids using the Switch in its many forms, and showcase it Legend of Zelda: Breath of the Wild, the greatest launch title over the past 15 years, it could expand the audience exponentially.
I have reached out to Nintendo of America for comment about a possible Nintendo Switch ad during SuperBowl.