Three Nintendo Switch TV commercials released in Japan

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Less than a month until launch


The Nintendo Switch will be launching on March 3rd Worldwide, and we are beginning to see the TV commercial appear on the different regions. Nintendo Japan uploaded three Switch TV commercials on their YouTube page that will be airing in their territory.

The first commercial features the Switch Console prominently shown without the Joy-Cons attached to it, giving it a more ‘tablet-like’ look to it, something that was not obvious on any previous reveals. It also shows a couple of new scenes from Legend of Zelda: Breath of the Wild.

The second TV spot features Splatoon 2 as the star, an odd choice considering the game won’t be available at launch. Regardless, it drives in the fact that the game will indeed be coming to the system and highlights both the portability and the connectivity between the systems to be able to play multiplayer games.

The third TV spot showcases the table-top mode for the Switch console and the ability to remove the Joy-Cons and use them individually as controllers. In order to drive this message, Nintendo shows the split-screen multiplayer aspect of Mario Kart 8 Deluxe (another game not available at launch).

It is exciting to see everything coming full circle and converging, which indicates that the Nintendo Switch release is just around the corner. Even though both Splatoon 2 and Mario Kart 8 Deluxe won’t be available at launch, they give Nintendo a steady flow of good games to be released, alongside ARMS which will come out around two months after the Switch.

What do you think of the commercials? Do they deliver a clear message of what Switch can do?


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