Advertising dollars at work
In an article written by VentureBeat, it is reporting that based on a study conducted rom Jan. 1 through Feb. 15 by both GamesBeat and iSpot.tv, Nintendo came out on top when it comes to ad exposure and conversation during the past month, which also covered Super Bowl LI.
When looking at the chart, Nintendo was able to capture the highest digital share of voice in the gaming industry, by far:
This is how the top 5 brands ranked:
Nintendo deciding to spend a good chunk of money on advertising is a welcome addition to a company that normally has shied away from that department. This is one of the reasons why the Wii U message was muddled, as from the beginning they decided to focus on the controller and never made a clear distinction of it being a new console and not an add-on to the Wii.
Perhaps one of the reasons Nintendo opened their pockets is because of the success of last year’s Pokémon GO Super Bowl ad, which generated a lot of buzz and helped Pokémon GO jump and stay atop the download and sales charts for smartphone apps.
This is a new Nintendo we are seeing and it is good that they can see clearly the fruits of their investments, and hope that this is a trend that will continue, especially since Nintendo had stated that they had laid out a marketing plan for Nintendo Switch which would be for the next 18 months.
Source: Daniel Ahmad Twitter Account