To rule another market?
During Variety’s Entertainment and Technology Summit in Los Angeles Thursday, Reggie Fils-Aime talked in detail about the Nintendo Switch, the coming Holiday Season and how they plan on having more units available to appease demand.
But one of the most interesting snippets from the interview came when he suggested, albeit not directly, that Nintendo may be looking into other markets in which it still doesn’t sell hardware, particularly the smartphone market.
“Some of these efforts involve Nintendo’s mobile app business, which includes the “Super Mario Run” game. That title has been downloaded more than 150 million units to date — and in turn become not just a profit driver, but also a kind of market intelligence tool for the company. Nintendo has seen a lot of success for it in markets where it doesn’t sell any hardware yet. Now, it can use those insights to target these markets by introducing its own hardware there.”
Reggie addressed this portion as he talked about applications like Super Mario Run, which they have used specifically as a way to test the market and become more familiar with it.
Would Nintendo’s next venture be the smartphone business and would such an endeavor be a successful one?
To read the full article, head over to Variety.
Source and Picture courtesy of: Variety