Frustrating but expected
A decade or two ago, video game companies relied on Television, monthly publications or dedicated gaming websites in order to promote their own video games, but with the introduction of YouTube, ‘brand ambassador’ took a completely different meaning as more and more people tuned into YouTube to view their favorite personalities play games that they loved.
Live streaming has been one of the cornerstones of YouTube, with millions of people broadcasting live games like recent media darling Player Unknown’s Battlegrounds, old favorites like Counter Strike, or even Nintendo’s hottest multiplayer game, Splatoon 2.
The importance of this practice is that it is free advertising that the companies enjoy, with the games reaching audiences that they normally wouldn’t without spending hundreds of thousands on advertisements, but once again Nintendo has proven that they are not a conventional company when it comes to following famous trends in the market.
Nintendo has been better as of late, embracing the online experience as well as live streaming, most notably during E3 when they aired the Splatoon 2 and ARMS tournaments, but this time they have outdone themselves when it comes to looking out of touch to the general public.
Nintendo has put an end to Live Stream Broadcasts on YouTube for members of their Nintendo Creators Program:
Thank you for using the Nintendo Creators Program.
We have updated the Nintendo Creators Program User Guide with information on how revenue generated during live stream broadcasts on YouTube will be handled in the Nintendo Creators Program. (https://r.ncp.nintendo.net/guide/)
Live streaming on YouTube falls outside the scope of the Nintendo Creators Program. This means that you cannot broadcast content on YouTube Live from the account you have registered to the Nintendo Creators Program. Please check the user guide for details.
Thank you for your ongoing support of the Nintendo Creators Program. As YouTube continues to evolve, we will work to provide you timely information to help you manage your account with the Nintendo Creators Program.
One again Nintendo has done something that has turned many heads and has left the company open for criticism, and rightfully so, as many people will be greatly affected by this, including great Nintendo ambassadors like Captain Nintendo Dude (CND) who does a lot of live streaming for Nintendo.
If you are under the Nintendo Creators Program and you want to do a live stream under a different channel or cancel yours altogether, as there is no middle ground that can currently be achieved for the new policy.
For this, it is always easy to blame Nintendo for their archaic values and morals when it comes to a changing world of electronics and the internet, but this is not entirely their fault.
The main culprits of things like these happening are YouTubers like Pewdie Pie and Johntron.
Both Jontron and Pewdie Pie had previously made controversial comments, casting a black shadow on YouTube and making them change policies on how hateful and racist content is filtered, leading to their current program which has sometimes been flagging videos and de-monetizing them when they do not include such views.
Their racist and hateful views have garnered a lot of attention, with a lot of people either in support or against them.
The nail in the coffin seems to have been recently when Pewdie Pie’s uttered the word N***** during one of his live streams. He later on (reluctantly) apologized for it, but the following day he almost let it slip again, clearly showing that it wasn’t an accident that it slipped out originally, but that it is part of his awful vocabulary.
Sadly, fellow YouTubers have been more worried about their potential of losing money that they have yet (except for a few) directly called them out for the ripple effect that has caused Nintendo to de-monetize live streams.
Perhaps in the not-too-distant future Nintendo will change their ways and once again allow the live streaming of their games, but until then we can blame both Nintendo for their going to the extremes of blocking the service, but at the same time we need to look back at those other YouTuber who, at the end of the day, ended up making it worse for everyone else. There is where the real blame for all of this lies.
Force in Unison also discussed Nintendo banning live streaming for members of their Creators Program during the ‘Topic of the Show’ segment:
Do you believe the steps Nintendo has taken to ban live streaming on their Creators Program are misguided? Or do you fully support Nintendo’s decision?